The largest percentage of those surveyed, 86%, believed that technological advances would have the greatest transformative effect on their businesses.
Archives for February 7, 2014
Both agencies (64%) and marketers (54%) indicated that higher media costs represent the top challenge.
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers,
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year.
Smart phone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December.
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years.
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.
92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013.