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Home » February 2014 » Articles for February 6, 2014

Archives for February 6, 2014

Global Digital Travel Sales Share By Country, 2012-2017 [TABLE]

Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.

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February 6, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce, International, Online Behavior Tagged With: Australia, Brazil, Canada, China, Denmark, Finland, France, Germany, Hospitality Marketing, India, Italy, Japan, Mexico, Netherlands, Norway, Russia, South Korea, Spain, Statistics, Sweden, Table, Travel Marketing, United Kingdom, United States

Global Digital Travel Sales By Country, 2012-2017 [TABLE]

Consumers across the world are becoming more comfortable making purchases on the internet, and digital travel sales are beginning to mature on a global basis.

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February 6, 2014 By David Erickson
Filed Under: Consumer Behavior, International, Online Behavior Tagged With: Australia, Brazil, Canada, China, Denmark, Finland, France, Germany, Hospitality Marketing, India, Italy, Japan, Mexico, Netherlands, Norway, Russia, South Korea, Spain, Statistics, Sweden, Table, Travel Marketing, United Kingdom, United States

Impact On Digital Marketing Of Consumers’ Increasing Mobile Use, February 2014 [CHART]

The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.

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February 6, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, Display Advertising, Email Marketing, Internet Advertising, Mobile Behavior, Mobile Marketing, Online Advertising, Online Behavior, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Chart, Statistics

Mobile Payments’ Share Of Global Payment Transactions, February 2014 [CHART]

The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December.

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February 6, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce, International, Mobile Marketing, Online Behavior Tagged With: Chart, mCommerce, Statistics

Millennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]

2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).

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February 6, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Demographics, Generations, Millennials, Online Behavior, Online Ratings, Online Reviews, Social Media Marketing Tagged With: economy, Mothers, Parenthood, Statistics, Table

Primetime TV Viewers’ Pay-TV Subscription Trends, February 2014 [CHART]

Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.

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February 6, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, Ethnic Marketing, Generation X, Generations, Millennials, Online Behavior, Video Marketing Tagged With: Amazon Prime, Cable Television, Chart, Cord Lovers, Cord-Cutters, Entertainment Marketing, Hispanics, Hulu, Latinos, Netflix, Statistics, Television, Television Marketing

Reasons People Post Negative Reviews, January 2014 [CHART]

Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.

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February 6, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Online Behavior, Online Ratings, Online Reviews, Social Media Marketing Tagged With: Chart, eTailing, Retail Marketing, Statistics

Types Of Online Reviews, January 2014 [CHART]

79% of online Americans checked online reviews at least some of the time before making a purchase.

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February 6, 2014 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Online Ratings, Online Reviews, Social Media Marketing Tagged With: Chart, eTailing, Retail Marketing, Statistics

New Product First Adopters By Demographic, January 2014 [TABLE]

Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.

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February 6, 2014 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Silent Generation Tagged With: Household Income, Parenthood, Statistics, Table

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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