Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.
Archives for February 6, 2014
Consumers across the world are becoming more comfortable making purchases on the internet, and digital travel sales are beginning to mature on a global basis.
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December.
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.
79% of online Americans checked online reviews at least some of the time before making a purchase.
Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.