Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.
Archives for February 6, 2014
Global Digital Travel Sales By Country, 2012-2017 [TABLE]
Consumers across the world are becoming more comfortable making purchases on the internet, and digital travel sales are beginning to mature on a global basis.
Impact On Digital Marketing Of Consumers’ Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
Mobile Payments’ Share Of Global Payment Transactions, February 2014 [CHART]
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December.
Millennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Primetime TV Viewers’ Pay-TV Subscription Trends, February 2014 [CHART]
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Reasons People Post Negative Reviews, January 2014 [CHART]
Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.
Types Of Online Reviews, January 2014 [CHART]
79% of online Americans checked online reviews at least some of the time before making a purchase.
New Product First Adopters By Demographic, January 2014 [TABLE]
Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.