The majority of posts on social networks about new products and services came from women, especially those 44 and younger.
Archives for February 5, 2014
68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.
Reach among 18-24-year-olds ended the year about 39% higher than it started.
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
55% of US smartphone users typically browsed the app store to find new mobile apps.
Portio Research estimated the number of annual downloads would top 200 billion in 2017—two-and-a-half times 2013’s 82 billion.