China will take in more than six of every 10 dollars spent on eCommerce in Asia-Pacific this year and nearly three-quarters of regional spending by 2017.
Archives for February 4, 2014
In 2014, for the first time, consumers in Asia-Pacific will spend more on eCommerce purchases than those in North America.
Worldwide B2C eCommerce sales will increase by 20.1% this year to reach $1.500 trillion.
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier.
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI.
US adults will spend an average $68.27 on Super Bowl-related items.
Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets.