Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
Archives for February 3, 2014
Fewer than 1 in 10 want an experience similar to the smartphone but on a bigger screen.
Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues.
About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56% in H2 2012 and 49.9% in H1 2012.
A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.
The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.
The growth rate for search ad spending in Asia-Pacific hit 28.58% in Q4 2013, making it the leader among all regions.
Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.
As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.