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Social Media Response Rates By Industry, Q3 2013 [TABLE]

Table - Social Media Response Rates By Industry

A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%. The entertainment industry had a relatively short response time of 10.0 hours but answered just 11% of messages from followers—the lowest response rate and likely due to the fact that this category draws a huge crowd. Read the rest at eMarketer.