While Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors.
Archives for January 31, 2014
A slight majority – 53% – of Millennials (born 1981-1995) say they have a Live For Today spending philosophy, a mindset which is not shared by older generations
Some 45% of respondents believe that calling a company is the most effective way to get their problem solved, compared to 19% who felt that way about email and 13% about social media channels.
Across 6 ad types listed, pre-rolls emerged as the most acceptable type of ad, cited by 22% of respondents.
59% of agency media buyers see bot traffic’s harmful effects on campaign performance.
More than three-quarters of US business-to-consumer customers saw the benefit of trading personal information for more relevant discounts and offers.
Retailers in North America were eyeing up increased investment in a host of loyalty marketing-related areas.
A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.
This infographic by Wishpond illustrates popular Facebook pages by personality type.