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Online Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]

Chart - Online Shoppers Who Will Share Preferences For Relevant Emails From Retailers

A majority of consumers were also not shy about sharing more information about shopping preferences with retailers in order to improve the types of messages they would receive. Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result. Read the rest at eMarketer.