The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.
Archives for January 30, 2014
None of the major platforms’ revenue-per-visit (RPV) grew quite as quickly on a year-over-year basis as Tumblr: the network’s RPV shot up by 340% to $1.10 in Q4 2013.
About two-thirds said that they would consider the information they heard from an academic or expert (67%) or technical expert (66%) to be either extremely or very credible.
28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).
Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.
Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.
81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).