The US Federal Trade Commission (FTC) reached a settlement regarding Apple last week that sparked a tech debate about who is responsible for kids’ in-app purchases. Apple accepted responsibility by agreeing to pay $32.5 million to parents whose children made unauthorized in-app splurges.
Looking ahead, the burden of unauthorized in-app purchases is likely to fall on parents, as Apple was also mandated by the FTC to modify its billing practices to ensure consumers are giving informed consent of in-app purchases.
This news, however, does not mean that parents aren’t interested in spending money on apps for their kids. According to a November 2013 survey from PBS KIDS, most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10. Read the rest at eMarketer.