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Marketing Strategies Used To Target SMBs, Q4 2013 [CHART]

Chart - Marketing Strategies Used To Target SMBs

These marketers were still making efforts toward segmentation and personalization, however. Most were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications. But how well this can be done without more data about SMBs is debatable. Read the rest at eMarketer.