65% of informed publics trust traditional media, with an equal share trusting online search engines.
Archives for January 29, 2014
Almost 1 in 5 social network users will make a purchase directly through a social platform this year.
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012.
Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.
Nearly four in 10 respondents said they had only basic customer contact information and only 15% used social media to learn more about SMBs.
Fifty-six percent of respondents looked for apps suitable for their kids’ ages.
When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.
Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.