In the past five years, one in three US adults changed their primary care physician, according to research by the American Osteopathic Association.
The September 2013 study found that US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth. Around two-thirds of respondents said they turned to family, friends and co-workers for doctor recommendations, the No. 1 response.
Insurance provider directories were the second most popular source, cited by just over one-half of respondents. Other digital tools, such as physician rating websites, hospital websites and consumer review websites, ranked much lower. Read the rest at eMarketer.