Skip to content

Enterprise Marketers’ Knowledge Of SMB Market, January 2014 [CHART]

Chart - Enterprise Marketers' Knowledge Of SMB Market

Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years. However, only 8% of the respondents to the survey conducted by The CMO Council and Penton indicate that they have a complete 360-degree view of the SMB customer, and marketers identify numerous areas where there are gaps in their data.

While half of the survey respondents reported having good transactional, behavioral and customer support data on their customers and the SMB market in general, one-third are working on building out their CRM system for SMBs and an equal percentage are looking to improve data management and analytics capability. Read the rest at MarketingCharts.