B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.
Archives for January 28, 2014
This infographic by Copyblogger details eleven essential elements every blog post should include.
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
A growing share of B2C marketers’ email opens are occurring on tablets.
On average, shoppers bought just 0.7% of available products.
Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.
Consistent with various pieces of research indicating that marketing budgets are set for a rise this year, global marketers are retaining a high level of optimism regarding their budgets at the start of this year.
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.