Skip to content

Effect Marketers Expect From Content Marketing Efforts [CHART]

Chart - Effect Marketers Expect From Content Marketing Efforts

Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.

Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement. Read the rest at Marketing Profs.