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B2B Buyers’ Website Visits During Holidays [CHART]

Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.

B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%). Read the rest at Marketing Profs.