The professionals surveyed especially lack confidence in their internal marketing teams
Archives for January 27, 2014
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Respondents say their organizations excel most at finding opportunities for growth (7.9 average score out of 10),
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Most marketers (71%) plan to increase their content marketing budgets in 2014.
This infographic illustrates significant events in social media during 2013.
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.