Archive for January 27, 2014
Internal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreTop Strengths Of Internal Marketing Teams [CHART]
Respondents say their organizations excel most at finding opportunities for growth (7.9 average score out of 10),
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreContent Marketing Budget Changes For 2014 [CHART]
Most marketers (71%) plan to increase their content marketing budgets in 2014.
Read MoreSocial Media In 2013 [INFOGRAPHIC]
This infographic illustrates significant events in social media during 2013.
Read MoreB2B Buyers' Website Visits During Holidays [CHART]
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Read MoreB2B Buyers Website Visits By Time Of Day [CHART]
Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.
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