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Marketers’ Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]

Chart - Marketers' Current vs. Desired Content Marketing Mix

Curation may be proving more attractive than content creation. While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, according to the survey, respondents were hoping to tip that balance slightly closer to the side of curation. Read the rest at eMarketer.