98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to a new study from SimplyMeasured. In fact, the average Interbrand company on Twitter posted 12 tweets per day, with that figure including all retweets and @replies. While a plurality 42% posted 1-5 tweets per day, the overall average was boosted by the 31% posting more than 10 tweets per day.
By comparison, only 4% of the Forbes 100 Best Small Companies average more than 10 tweets per day, with a majority 56% averaging less than one per day. That’s still better than the average individual using Twitter: one analysis found only 1% of users to be active during each of the 39 days of the study period. Read the rest at MarketingCharts.