Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.
Archives for January 24, 2014
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.
Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.
While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.
59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period.