Archive for January 24, 2014
B2B Buyer Website Visitors By Day Of The Week [CHART]
Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.
Read MoreB2B Buyer Behavior Conversion Rates By Month [CHART]
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.
Read More2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Read MoreUS Holiday eCommerce Growth, 2013 [TABLE]
Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.
Read MoreUS eCommerce vs Total Holiday Sales, November & December 2013 [CHART]
Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.
Read MoreMarketers' Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]
While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.
Read MoreEffectiveness Of Marketers At Curating Content, Fall 2013 [CHART]
59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.
Read MoreDaily Tweet Frequency OF Top Companies, Q4 2013 [CHART]
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period.
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