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Marketing Agencies Unsure Of The Effectiveness Of Their Blog [CHART]

Chart - Marketing Agencies Unsure Of The Effectiveness Of Their Blog

Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014, the RSW/US survey of 150 senior level marketers and 170 marketing agency executives found.

However, most agencies (52%) are simply “not sure” whether blogging is an effective marketing strategy. Read the rest at Marketing Profs.