In a 2013 survey of do-it-yourself (DIY) shoppers by Compete in conjunction with Google, the majority of respondents were using digital as a resource when looking for information on products for a DIY project. Over seven in 10 used the internet for information or help in starting a project, and 25% researched a specific brand.
How-to videos on YouTube, kitchen remodel projects posted on Facebook, paint samples pinned on Pinterest—consumers are embracing social media as part of the home improvement planning process.
Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement. The increase from 7% to 14% between 2012 and 2013 is another indication of social’s influence on people making home design and decorating decisions. Read the rest at eMarketer.