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You are here: Home / Content Marketing / Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]
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Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending in a number of tactics in the category this year. More than 64% of respondents planned to raise email marketing budgets, 63.7% said they would up investments in online video, and 58.2% said the same for social media. Read the rest at eMarketer.

Chart - Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending

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January 21, 2014 By David Erickson
Filed Under: Content Marketing, Email Marketing, Marketing Budgets, Mobile Marketing, Podcast, Search Engine Marketing, Social Media Marketing, Video Marketing, Web Development Tagged With: Beyond Social Media, Chart, Search Engine Optimization, Statistics, The Daily Numbers, Video, Website Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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