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Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

By David Erickson | January 21, 2014

Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending in a number of tactics in the category this year. More than 64% of respondents planned to raise email marketing budgets, 63.7% said they would up investments in online video, and 58.2% said the same for social media. Read the rest at eMarketer.

Chart - Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending

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