Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

By David Erickson | January 21, 2014

Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending in a number of tactics in the category this year. More than 64% of respondents planned to raise email marketing budgets, 63.7% said they would up investments in online video, and 58.2% said the same for social media. Read the rest at eMarketer.

Chart - Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending

Posted in Content Marketing, Email Marketing, Marketing Budgets, Mobile Marketing, Podcast, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Web Development, Website Marketing and tagged , , , ,