B2B Mobile Marketing, 2012 & 2013 [CHART]

Chart - B2B Mobile Marketing

Advertising Age found that mobile was another area B2B marketers were eyeing. Nearly half said mobile advertising would be extremely important to their organizations in 2014, compared with just one-fifth of respondents who said the same for 2013. As a result, B2Bs are putting more dollars toward the tactic, with 42.8% of respondents planning to increase spending on mobile this year, vs. 35.5% in 2013.

However, the B2B space still has a long way to go when it comes to implementing mobile marketing. Just 38.6% of marketers said they currently used mobile in their strategies. But among those respondents, 47.3% used apps in their marketing strategy, compared with 21% in 2012. Read the rest at eMarketer.

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