Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Archives for January 21, 2014
TV tweeters make up 73% of the number of people who tweeted about brands during the study period.
Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).
Some 38% of retail brands have already begun using Vine.
Content sharing to Pinterest increased by 58% during 2013, propelling the social network past email in Q4 to become the third-most preferred social sharing channel.
Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.
Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly.
Just 38.6% of marketers said they currently used mobile in their strategies.
Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.