Ad spending in the US restaurant industry slowed in Q3 2013, when year-over-year ad investments in the sector dipped by 3.6% to $1.58 billion, according to Kantar Media data released in December 2013 by BurgerBusiness.com. One major reason for the decline compared with the same quarter the previous year? The 2012 Summer Olympics, which gave ad expenditure a major boost in Q3 2012.
As in the restaurant space, total US ad spending also fell in the third quarter of last year, declining 1.9% year over year to total $34 billion. But unlike total ad outlays overall, which Kantar Media said grew just 0.7% in the first nine months of last year, ad investments in the restaurant industry saw a relatively strong gain of 5.5%, which pushed expenditure to more than $4.93 billion. Read the rest at eMarketer.