57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Archives for January 16, 2014
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Few CMOs report using sophisticated multi-channel attribution methods, impacting their abilities to measure the effectiveness of their campaigns and optimize their strategies.
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Ad spending in the US restaurant industry slowed in Q3 2013, when year-over-year ad investments in the sector dipped by 3.6% to $1.58 billion.
54%, named designing a user-friendly interface as the top challenge for using mobile apps.
The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.