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Content Marketing Priorities For 2014 [CHART]

Chart - Content Marketing Priorities For 2014

Curata has released the results of its third annual content marketing benchmark study. As part of the study, which surveyed about 500 marketers in the fall of 2013 – respondents were asked to rank a list of objectives in order of priority. As with previous research showing that content marketing is becoming a more lead-driven endeavor, Curata’s study finds that the top priority for content marketers this year is to drive sales and/or leads. Customer engagement came in a very close second.

Respondents – the majority of whom are B2B marketers – were asked to rank the objectives on a 6-point scale where 1 represented the highest priority and 6 the lowest. Driving sales and/or leads emerged with an average ranking of 2.4, just ahead of engaging customers/buyers/influencers, which averaged a ranking of 2.5. Read the rest at MarketingCharts.