The most common use of mobile apps was to communicate with customers, named by 83% of respondents.
Archives for January 15, 2014
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,
Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record.
Mobile application use grew by 115% year-over-year in 2013,
Americans went to about 5 movies on average last year.
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.
The automotive industry will increase and extend its investment in programmatic advertising in 2014.
More than half of email opens worldwide took place on mobile devices this past holiday season.
Curata has released the results of its third annual content marketing benchmark study.