Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year.
Archives for January 14, 2014
Radio reaches 91% of Americans aged 12 and older on an average weekly basis.
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year.
CEA predicted that US tablet shipments would reach 89.3 million in 2014. Revenues are expected to increase 3% to hit $27.3 billion.
The US consumer electronics industry’s revenues will rise 2.4% this year to hit an all-time high of $208 billion.
More than three-quarters of time US internet users spent with such content was on mobile, with desktop claiming just 22%.
Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.