Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,
Archives for January 10, 2014
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.
In its latest customer satisfaction ratings, the ACSI revealed that the index score for the health insurance industry at-large was 73, up a point from 2012.
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns.
Shipments of over-the-top (OTT) devices reached an estimated 1.67 billion worldwide in 2013.
Mobile expandable banners had greater success in engaging customers than polite banners across almost all verticals.
Mobile ads in the retail and electronics categories had the highest clickthrough rates (CTRs), at 0.52% and 0.41%, respectively.