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Black & White Social Network & Twitter Adoption, January 2014 [CHART]

Chart - Black & White Social Network & Twitter Adoption

According to the survey results, 22% of online blacks use Twitter, compared to 16% of online whites. (While the exact figures differ from Pew’s other report, the demographic pattern is much the same.) The discrepancy between whites and blacks is particularly acute in the 18-29-year-old age group, with 40% of blacks claiming to use Twitter compared to 28% of whites.

In fact, young online blacks are more likely than their white counterparts to use social networking sites in general. Fully 96% do so, compared to 90% of whites. Read the rest at MarketingCharts.