Almost half of marketers wanted increased conversion rates (47%) and increasing and improving brand awareness (46%).
Archives for January 9, 2014
Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).
22% of online blacks use Twitter, compared to 16% of online whites.
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.
20% of respondents named large-scale transformation as the top challenge for which firms were unprepared, while 19% cited openness to innovation.
A lack of trust in mobile phone security is ranked as the top inhibitor to mobile banking adoption.
A Experian new report segments shoppers into 6 deal-seeking segments, ranging from Deal-Seeker Influentials to Deal Rejectors.