Social network ad spending is on the rise around the world, and spending per user is going up in every region even as new users continue to flock to social platforms. North America far outpaces any other region in spending by this metric, according to eMarketer estimates, and will continue to do so for the foreseeable future.
eMarketer estimates advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013. That’s more than double per-user spending expected in Western Europe, the No. 2 social network ad market by this measure. Spending per user drops off sharply after the first two slots, with third-place Asia-Pacific only reaching a projected $3.60 in social network ad spending per user. Read the rest at eMarketer.