Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.
Archives for January 7, 2014
Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.
Overall, social network ad spending is growing most quickly in the Middle East and Africa.
Advertisers will invest $32.82 on social network advertising per social network user in North America this year, up from just over $26 in 2013.
More Americans use multiple social media platforms (42%) than do a single one (36%).
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.
Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.