62% of Americans say they more enjoy saving than spending money, per aggregated results from Gallup polls conducted from 2009 through 2013. Interestingly, despite some variances, that general preference appears to hold true across various demographic breakouts. On an age basis, 18-29-year-olds are more likely than the 65+ group to say they enjoy spending rather than saving money; still, only a minority 40% of the younger group identifies as the type of person who more enjoys spending money.
That compares with 31% of the 65+ crowd who more enjoys spending than saving money.
A study released last year by Scarborough Research found Millennials to be above-average in their inclination to view themselves as “savers” rather than “spenders.” Read the rest at MarketingCharts.