Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
Archives for January 6, 2014
62% of Americans say they more enjoy saving than spending money.
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.
The No. 1 goal of mobile ad campaigns worldwide in Q3 was to increase mobile traffic to a site, chosen by 34% of respondents.
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.
Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows.