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Why Companies Don’t Use Big Data, 2013 [CHART]

 

Chart - Why Companies Don't Use Big Data

Lack of education is still the No. 1 thing hindering greater adoption of Big Data by businesses, according to research. And executives indicate it will be years before Big Data’s usefulness is fully realized.

Research from 1010data conducted by uSamp found that a majority of US business executives said their companies were not using Big Data because they needed more education on how it solves business problems. There was also a strong perception that the solutions offered by Big Data did not necessarily address the needs of business users—another sign education is a big remaining hurdle for businesses to overcome before getting the most out of their data. Read the rest at eMarketer.