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Hispanic Parents’ Mobile Access By Income, December 2013 [CHART]

Chart - Hispanic Parents' Mobile Access By Income

Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet, per recently-released survey results [PDF] from Northwestern University and the National Center for Families Learning. Tablet adoption is significantly lower among middle-income ($25-75k; 31%) and lower-income (<$25k; 19%) Hispanic parents, however those figures very likely understate current penetration rates. That’s because the survey was conducted in late 2012, and national tablet adoption rates have grown rapidly since then.

The survey also reveals that smartphone adoption rates stood at 77% among the middle-income and 78% among the higher-income group. Those are already high numbers – but again are likely to be higher now given the growth trajectory of smart phone penetration.

Overall, 76% of Hispanic parents owned an internet-capable mobile device (smartphone, tablet and/or iPod Touch or similar device) at the time of the survey. Read the rest at MarketingCharts.