December isn’t only the time for an abundance of holiday research – it’s also the month for end-of-year lists. Nielsen is in on the action with its “Tops of 2013: Digital” lists, revealing the top US web brands, online video brands and smartphone applications. The data is based on averages from January through October, and the results indicate a growing shift towards mobile activity. And when it comes to the top mobile apps, Facebook and Google are dominant, accounting for 7 of the top 10.
Facebook ranked as the top smartphone app among adult iOS and Android smartphone owners, with an average of more than 100 million unique users per month, up 27% year-over-year. Facebook also ranks atop the list of apps by comScore’s determinations. While comScore puts Instagram in the 10th spot (at least during the 3-month period ending in October), Nielsen has it in 7th. More importantly, perhaps, is its growth rate, pegged at 66% year-over-year, making it the fastest-growing top 10 app of the year, edging Apple Maps (64% year-over-year growth). Read the rest at MarketingCharts.