Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says comScore in its latest release tracking holiday e-commerce spending. Green Monday’s growth rate trailed the increases registered on Thanksgiving Day (+21%), Black Friday (+15%) and Cyber Monday (+18%), with comScore’s chairman speculating that the peculiarities of this year’s shortened season may be leading shoppers to be spending more on the weekend.
Indeed, desktop e-commerce spending during the weekend prior to Green Monday, dubbed by comScore as Cyber Weekend (Dec. 7-8), was up an outsized 71% over the same period last year, totaling almost $1.7 billion. For the 3-day period covering Cyber Weekend and Green Monday, total desktop retail e-commerce sales exceeded $3 billion, 36% higher than last year’s $2.25 billion. Read the rest at MarketingCharts.