US Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel. Mobile search advertising spending will have grown 118.8% in 2013; mobile banner ad spending will have increased 155.22%; and mobile rich media ad growth will hit 95.89% in 2013, eMarketer estimates. Read the rest at eMarketer.