US Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]

Table - US Mobile Ad Spending Growth By Format

Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel. Mobile search advertising spending will have grown 118.8% in 2013; mobile banner ad spending will have increased 155.22%; and mobile rich media ad growth will hit 95.89% in 2013, eMarketer estimates. Read the rest at eMarketer.

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