Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing, finds On Device Research in a recent study. The survey indicates that while Facebook Messenger is the top social messaging app among Android and iOS smartphone owners in the US, youth are gravitating towards WhatsApp, which leads the popularity contest across the 5-country average.
On average, 44% of respondents across the 5 countries claimed to use WhatsApp at least once a week, ahead of the 35% using Facebook Messenger with that regularity. WeChat (28%) was next, followed by Twitter (19%), BlackBerry Messenger (BBM; 17%) and Skype (16%). Read the rest at MarketingCharts.