Online Product Research Via Computer Or Mobile, September 2013 [CHART]

Chart - Online Product Research Via Computer Or Mobile

Though computers are still the most preferred devices for online shopping activities, according to September 2013 research from ChoiceStream, more than half of internet users have browsed—and bought—at least something via mobile.

The survey of internet users in the US found that 87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smartphones. And researching products on computers was done by nearly nine out of 10. Still, more than half had researched or booked at some point via mobile. Read the rest at eMarketer.