A new map, though, takes a more complicated approach. Instead of using text, it uses data gathered from … phone calls. You know how, when you call a customer service rep for your ISP or your bank or what have you, you’re informed that your call will be recorded? Marchex Institute, the data and research arm of the ad firm Marchex, got ahold of the data that resulted from some recordings, examining more than 600,000 phone calls from the past 12 months—calls placed by consumers to businesses across 30 different industries. It then used call mining technology to isolate the curses therein, cross-referencing them against the state the calls were placed from.
People in Ohio cursed the most as compared to every other state in the Union: They swore in one out of about every 150 phone conversations. Ohio was followed, respectively, by Maryland, New Jersey, Louisiana, and Illinois. Read the rest at The Atlantic.