But keeping the focus on saving money tracks nicely with what consumers appear to expect. Data from Placed indicated that getting coupons or other discounts was the most common way smartphone owners would use their devices to shop on Black Friday. Nearly half of all smartphone owners planned to do this as of October. Read the rest at eMarketer.
Home » Local Internet Marketing » How Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]