When it comes to consumers’ video viewing options during primetime, streaming plays second fiddle only to traditional TV, according to results from a survey sponsored by Crackle and conducted by Frank N. Magid Associates. Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time, while 21% said their most likely option is what is available from a video streaming service, and 20% look to what’s stored on their DVR.
At first glance, it seems possible that the survey overstates the significance of streaming, because it also found that a seemingly-high 96% of respondents have the ability to stream video to their TV. But on closer inspection, it appears that “the ability” to stream video to a TV set doesn’t actually equate to doing so: a more plausible 54% actually stream to a connected TV (over-the-top device, smart TV, or gaming console), while 44% stream video on their computer, 19% on their tablet, and 15% on their smartphone. Read the rest at MarketingCharts.