2013 Year In Review, illustrated.
Archives for December 2013
This infographic by Unleash The Fanboy illustrates the top 10 grossing films of 2013.
TV ad spending remains healthy even as the medium appears to have reached a plateau in audience numbers.
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
55% of respondents who own both devices would consider purchasing a tablet as a replacement for their personal laptop or desktop.
42% of respondents strongly agree that they pick up their phones when they have time to kill.
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.
A single extra email per month sent to a list of 5 million subscribers could result in 1.9 million additional opens (38% of the list) and an additional 175,000 email clicks (3.5% of the list).
American adults have very little trust in the integrity of advertising practitioners.
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.