Archive for November 2013
Retailers' Attitudes Toward eCommerce Platforms, November 2013 [CHART]
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities.
Read MoreUS Telecom Industry Online Ad Spending By Objective, 2013 [CHART]
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
Read MoreUS Telecom Industry Online Ad Spending, 2011-2017 [TABLE]
US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.
Read MoreComparative Estimates Of US Digital Sponsorship Ad Spending, 2012-2017 [TABLE]
Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.
Read MoreUS Digital Sponsorship Ad Spending, 2012-2017 [CHART]
eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.
Read MoreDesktop vs. Mobile Email-Driven Purchases, Q3 2013 [CHART]
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3.
Read MoreSMBs' Perceived ROI Of Twitter Advertising, November 2013 [CHART]
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.
Read MoreAmericans Willing To Pay More For Green Products By Age, November 2013 [CHART]
About half of Americans agree that they care about the efforts brands are making to help the environment.
Read MoreTop 100 Multichannel Retailers’ Mobile Load Times, November 2013 [CHART]
The top multichannel retailers’ sites load on average more quickly on a smart phone than Fortune 100 companies’ sites (3.62 seconds and ~5 seconds, respectively).
Read MoreSalesforce & Customer Engagement, November 2013 [CHART]
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.
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